Local TV personality
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The secret to success for this veteran Valley newsman, who began in radio in 1970 and has been with ABC4O for 22 years? “As Popeye said, ‘I am what I am!’ I’m pretty much the same on camera as off (save for the make-up and suit!),” says Madsen, who cites his involvement with dozens of local charitable events as a highlight of his work. He’s also especially proud of The 40Force, a regular segment focusing on in-depth topics with the opportunity for viewers to call with questions, and weekly segments highlighting great things in local schools.