I had been planning, for today’s post, to feature a picture of me in our brand new Baby Bjorn, which arrived in the mail yesterday. Unfortunately, I’m both very vain and terribly unphotogenic, so after an unsatisfying photo shoot I decided to abdicate in favor of this very European looking gentleman right here.
Interestingly, the Baby Bjorn brochure we got with our shipment focuses much more on the men than it does on the women. This picture is a good example. The "mother" is certainly attractive, but in a relatively unremarkable way. The "father," on the other hand, looks as if he just stepped out of the pages of GQ. And, of course, he’s the one wearing the Bjorn (and the baby too, though who are we kidding — the Bjorn, along with the devastatingly handsome dad, is the star of the photo; the kid’s just an accessory).
The moral of the story, I think, is that the good people at Bjorn Inc. have figured out that a) men want to be able to carry their kids around, b) they’ll pay well for a butched-up, geared-up, rugged outdoorsy kind of contraption in order to feel more comfortable doing so, and c) giving products a European kind of vibe is one way to allow American men to be stylish without feeling so faggy.
All of which is to say — I friggin’ love the Baby Bjorn.
