About Us

Your alternative source for news, arts and entertainment in the Pioneer Valley for over 45 years.

The Advocate is one of the more important local media outlets in the Pioneer Valley. We are unique in our approach to news and in our ability to reach a diverse audience. As a nimble alternative weekly newspaper with an eager and talented staff, we invest time developing stories about people, places and topics that the mainstream media doesn’t have the time or, in some instances, the desire to pursue.

Supported by a passionately engaged community comprising our owners, our colleagues and, most of all, our readers, we aren’t afraid to take risks, to pick fights, to indulge our artistic or literary inclinations and to push our points of view.

Crossword puzzle or no, this is not your grandmother’s newspaper.