Okay, so I’ve been googling about regarding this ad, and came across this person who claims to "deconstruct" it but doesn’t even begin to address male fantasy, etc. I think s/he thinks "deconstruct" means "describe."
I also came across someone asking Yahoo Answers: "Who’s that hot robo beeatch on the Heineken draft keg commercial?" But that’s really about it – nobody seems to think much about the ad one way or the other.
Both Anja and I were immediately put off by the ad, and tried to decipher why. For A., it was the attitude of the "robot beeatch," her smugness. And she is, indeed, smug and pert and sassy, but why? Because in a benificent spin on Aliens and an "adult" spin on Transformers, she gives birth through her tummy not to a marauding toothy alien but to a nifty miniature keg of beer.
She’s smug for being sexy and cute and serving men so dang well. She’s hot, too, like some hot club chick in a video, and she redefines "beer belly" in a totally awesome way! And she has arms that like totally extend to serve you said beer from the kitchen while you watch the game (or play Wii) in the living room! (and which would probably be great for all kinds of reach-around tricks while she does you up the butt with all kinds of robot sex tools and best of all she’d never tell your buds that you like it like that because she’s your robot after all, not like a girlfriend or anything high maintenance like a human woman. ). And, to top it off, at the end of the commercial, she becomes cloned, you get three of her! and, one can only assume, as many keglets as you can pound.
Come to think of it, I don’t know why I had any problem with the ad at all.
