If you're curious, I've assembled all of the National Organization for Marriage's television spots. They smack of dirty political campaign smeariness. It's interesting that the lower-octaves, sustain-pedaled piano music used in these types of ads is the same type you'll find in all of the Halloween movies. The motive for the choice of music is obvious; these spots are meant to scare people.
New Hampshire Governor John Lynch's loyalty to the anti-gay marriage movement is questioned. The piano music kicks in at about the 0:23 second mark.
Carrie Prejean's "No Offense" ad that I'm already sick of. Music at 0:15. This time the keyboards are given a Blade Runner effect. Maybe NOM's subliminally telling us that gay marriage will lead to replicants. And then replicant marriage. "C'mon Deckard… you gotta shoot straight!"
This one uses the classic "heartstrings" advertising technique that I learned in my 8th grade media class where we got to make our own commercials (god, I wish mine was on youtube). Instead of ominous piano, we get (ironically) Brokeback Moutntain-style acoustic quitar.
More "heartstrings." Unfortuately, it seems this worked.
The much spoofed–for obvious reasons–"Gathering Storm" ad. Watch for "A storm. ees. coming," at 0:43.
I hope someone would sue me if my personal beliefs included telling people I was not at all personally involved with what they could and could not do with the person they had committed to.
This meta-ad-within-an-ad proclaims, "He's in second grade!" and gay second graders are extra icky!
Look, this one is local (though not technically an ad, but a news report on a billboard ad NOM installed three years ago.)
I think that's enough.
