Owner Justin Killeen says 50/50 is best known for its community. “We love to host events and more importantly we love to bring people together,” he says. “Fitness doesn’t have to be a chore and we’re ready to prove it in a safe and effective way.” Last year, 50/50 opened a new training facility on Route 9 in Hadley where instructors specialize in personal training and small group strength training. “Education, proper instruction, and injury prevention define our training experiences,” Killeen says. The company strives to encourage interaction and support. “At 50/50, regardless of age, gender, and exercise experience, we all come together to accomplish some truly amazing things,” he says.