Nancy Rothenberg, owner of the studio, says her business has thrived for more than 25 years because people are willing to invest in the safety of their children. She says she began the studio because, “I wanted to protect all the children and the women, and help people feel strong and more empowered physically, mentally, spiritually, and emotionally.” Last year, the studio launched its Strong Program, which is about standing up, speaking up, and being fierce. It is a leadership program Rothenberg hopes can become a part of every freshman orientation in the country. “When you’re walking around confident that you can defend yourself, you’re more likely to stand up for yourself,” she says.