Why do I let it bother me . . . ?

. . . , why does it surprise me that a company that makes alcoholic beverages that taste like Mountain Dew, aimed at 13-year-old girls – beverages designed specifically to get you fucked up without having to taste even a hint of icky alcohol – should try to have it both ways by mounting an advertising campaign based on how how macho-philic it is? (P.S. Note the lisp.) Ugh.