The students at the University of Massachusetts-Amherst radio station are resolved that if you're going to give them money, you're going to enjoy it. In that spirit, they host the second annual WMUA 91.1 Record Fest. Music vendors from across the Northeast offer serious collectors and casual consumers alike a vast selection of music—both on CD and still-popular vinyl—as well as posters and ephemera. Throughout the day WMUA DJs play live sets for a uniquely entertaining browsing experience. Proceeds from the merchandise sales will benefit WMUA.
WMUA radio, founded in 1949, is a licensed noncommercial broadcaster that gives undergraduate students a voice in the Valley. It is managed mainly by students, but faculty, staff and local residents also contribute to its operation. The station broadcasts music, news, sports, and public affairs. Its weekly music programming boasts the kind of diversity that marks the best college radio, with shows featuring rock, funk, jazz, metal, hip-hop, electronic, blues, roots, world, and even children's music, not to mention the six hours of polka every Saturday morning.
