Argentina’s TV channels have many of the same taboos as U.S. broadcasting, including restrictions on women’s hands-on demonstration of how precisely to examine themselves for breast cancer. However, as AdWeek reported in March, the agency David Buenos Aires apparently solved the problem with an explicit TV public service announcement featuring a model facing the camera, topless, showing exactly how such an exam should go, e.g., where to press down, where to squeeze. The secret? The model was an overweight man with generous-sized “manboobs.”