It’s easy to imagine Don Draper making the pitch in his comfortable voice using the words from the back label: “Growing up in small town California means being able to enjoy the Simple Life. We walk downtown and shop at family-owned grocery stores, we cook with fresh vegetables and meat from local farms, and we drink wine made by our family and friends who have lived here for generations.” The label begs the question: Why should I care? Simple Life or not, the wine is well-crafted and made from grapes grown in California’s central coastal area where cooler temperatures allow the grapes to mature slowly and develop the finicky fruit’s full flavors, according to the winemaker’s tasting notes.
