Before the sounds of mic checks and inflating balloons echo over the Greenfield Community College verdant field to signal the start of Green River Fest next weekend (July 14-16), this Friday (July 7) Sun Parade and Twisted Pine will give the Valley a taste of the the genre-bending rock that’s in store with a show at The Root Cellar.

Sun Parade’s music is chill and groovy with hypnotic melodies under a soft-fuzzy coo on the mic. Their excellent new single, “Braindrain,” feels like a warped summer strut down the block in your neighborhood and everyone’s hanging out the window clamoring to say hey.

Twisted Pine’s got that Americana sound with a thumping upright bass, banjo, fiddle, and more. They’re style is bluesy folk with a dollop of radio pop. They’re debuting a new album at Green River Fest … and maybe a little tease on Friday night, too.

Sun Parade and Twisted Pine: Friday, July 7, 9 p.m. Double-bill Green River Festival preview show. $10. The Root Cellar, 10 Fiske Ave., Greenfield. flora@signaturesounds.com.

— Kristin Palpini, editor@valleyadvocate.com