If you’re an audiophile who can’t get enough of classic music from years past and you’re always looking for a hidden gem, Turn it Up! will scratch that itch. Owner and founder Patrick Pezzati has been offering past hits and obscure treasures for 23 years. “We keep finding great classic LPs, CDs, and movies that we sell at lower-than-online prices,” says Pezzati. It’s his mission to uncover and discover great albums that has made Turn It Up! a staple of Northampton and a destination for music lovers in the Valley. “We have great, loyal customers and a great, knowledgeable and dedicated staff,” Pezzati says. Pezzati touts the benefits of being located in an area that “offers the cultural benefits of a big city.” Turn it Up! is a great complement to the Valley atmosphere which is why it has been voted Best of the Valley for 22 years straight.