“You still visit many bars in Norway today that carry only one kind of beer, and it’s yellow and fizzy,” he says. “Your average guy would walk into a pub and just say: ‘beer.’ When there’s nothing to choose from, nobody asks.”

“You still visit many bars in Norway today that carry only one kind of beer, and it’s yellow and fizzy,” he says. “Your average guy would walk into a pub and just say: ‘beer.’ When there’s nothing to choose from, nobody asks.”